The smart people at Adaptive Path taught me everything I know about user experience. Several people from Adaptive Path deserve my special thanks. Brandon Schauer was a role model and mentor for me, probably without even realizing it. Dan Harrelson said the magic words that made me decide I could actually write this book. Peter Merholz challenged me to find my topic and my voice. Brian Cronin, Joanie McCollom, and Pam Daghlian provided the most critical component of all, friendship. Thanks to you all. Before Adaptive Path, there was Jeffrey Coleman, the perfect manager for a team of one. He provided the support and the freedom to help me find my way. They say it takes a village to raise a child, and a book is like a child. Lucky for me, a sizable village of smart UX practitioners stepped forward to help raise this book. Thanks to Andrew Maier for being the first person to offer to share his story and give me hope that others would do the same. Thanks also to Jim Ungar, Jeff White, Joe Sokohl, Jon Strande, Michael Carvin, and Louise Gruenberg who generously shared their stories and insights with me. Thank you to the 300 plus people who completed my survey and helped me learn more about common challenges for UX teams of one. Lelia Ferro, Graham Odds, Jack Holmes, James Goldsworthy, Jay Spanton, Jenny Grinblo, Mary Lojkine, Natalie Moser, Roger Attrill, Silvia Di Gianfrancesco, and Tom Randle all reviewed early drafts of the book and provided invaluable feedback that made it clearer, more informative, and just plain better. Extra special thanks to Mary Lojkine, whose thorough and thoughtful recommendations on structure rooted out unnecessary complexity and simplified the book for the better.
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